Blogs

…. and how to make friends with 2 gifts! Misaligned Information and Information Overload. Quite possibly the last things you’d want your potential customers to suffer through when you’re presenting

This is a video testimonial with Joel Butler, Marketing Director for Australia’s GB Marine Group, who explains their SCAURA use case.

Finding alignment with channel partners is one of the hardest things to achieve for expanding your market reach. That is, up until now. A quick refresher, what is Channel Enablement

A short introduction to the integration with YATCO, the Official MLS of Yachting™

Sales Enablement becomes Empowerment when you start implementing aligning with these 5 Sales Enablement trends

A short introduction to the SCAURA Application

How sales teams bring their customers along for the ride with Scaura

In this second article you’ll find a more practical perspective. Namely, that the tools we currently use for sharing information with prospects are flawed.

How consistent quality, customer-centric flexibility, and efficient information exchange, propel your sales results.

How to have 24/7 global access to up-to-date yachting content and present and share it in a stunning, branded environment.

Operating in the yachting industry, you need to provide prospective customers with an experience of the highest standard.

Content is a key part of any sales cycle. Recent studies have shown that 90% of buyers today will buy from the company that shares the most relevant content.

How to make channel enablement work for you, your channel partners and your resellers. Upgrade your partner enablement strategy with our insights!

The biggest Sales Enablement trends for 2021. In this article, we will tell you exactly how Sales Enablement will move your business forward. Read about it here!

The SCAURA team conducted a survey among marketers from various industries to learn on the state of Sales Enablement.

Read the results here!

Back in the days, prospects where more than willing to personally meet. Today, these same prospects seem busier than ever. With in-person-meetings no longer dominating the scene, the virtual sales meeting rises.

Sales enablement metrics and KPI’s help you keep track of how you are performing. How to measure sales enablement is equally important as actually getting people out there in the field using your tailormade content.

Sales enablement is the process in which sales teams are being aided to be successful in their sales cycles. Why you need one, what to keep in mind and how to actually build it – we tell you all about it, right here!

The new features of the hotspot functionality give you more options to set up a visual and interactive navigation in the Scaura App. This short video will give an overview of what the new hotspot features are all about!